ARTtheory is all about designing solutions that
provide both you and your customers with win-win communications. We
accomplish this by:
- Working with you to understand your business
strategy and helping you develop your marketing communications
- Understanding your customer's needs. We
develop personas and use cases for your customers to determine
what they want to accomplish and how we can most succesfully help
them do so. We incorporate usability testing in order to ensure
the effectiveness of our designs.
- We sharpen your brand promise and make sure
that the communications effectively present your solutions. We
incorporate color theory, usability standards, and copy that "sings" to develop breakthrough communications.
- When all of these pull together, communications
+ transactions occur - and happiness breaks out! And, that's the
art of the zeal.