Liberty Enterprises had multiple divisions and multiple graphic techniques. Research showed that Liberty was identified only as a check company.
I led the development of an umbrella brand strategy focused on all the solutions available through the company and provided a uniform set of brand guidelines and a new positioning statement: "One Company. Many Solutions."
I presented the new brand to senior management, division teams, and the national sales team to ensure Liberty had a strong, coherent go-to-market brand strategy focused on the overall solution set of Liberty.